Risk



To consider a marketing plan, the risks have to be carefully predicted. The web site for online shopping and marketing should be of highly feasibility.

However, the online customers may use freak information to register and some people may use others' visa card number to purchase.

Another problem that should be addressed is the layout and functions of the web site. Though selling clothes on Internet is no longer an innovation, it needs time to testify the feasibility and improve the site. So, How should the site be tailor-made: The following questions should be considered to build a web site for marketing and on-line shopping.

Is the web site of agnes b user-friendly? Are there precise instructions for the procedures of online shopping? Are there bugs in the program? Is the site run smoothly? Are the rules and regulations for the customers clear? How can customers cancel the purchase?

Having preventive measures for processing the freak information of users and for people who use the wrong visa card number. A system specified for privacy problem should be proceeded, like the password verification.

People do not want to fill in so much personal information especially on the Internet, agnes b, we only ask for the necessary information of customers, other unnecessary information are optional for them. So that more people have confidence to do online-shopping in agnes b's web site.